FREELANCE DIGITAL MARKETER
Get proven ad campaign setup and management backed by 5 years of digital marketing experience, performance marketing expertise, data, testing and continuous optimization – so you can reach the right audience, track what's working, reduce wasted ad spend and get better campaign results.
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Years of digital marketing experience
Campaigns managed
Total ad spend managed
01 / THE PROBLEM
Launching an ad is easy. But getting your target audience, offer, creative, campaign setup and tracking working together takes more than simply pressing “Publish.”
WITHOUT THE RIGHT SETUP & FRAMEWORK, YOU MAY END UP:
02 / SERVICES
Whether you need a one-time campaign setup or ongoing management, get practical support to launch, manage and optimize your Meta or TikTok Ads.
01 / ONE-TIME
One-Time
Get your campaign properly structured and ready to launch.
Available for Meta Ads or TikTok Ads.
BOOK FREE 1 HOUR CONSULTATION NOW02 / ONGOING
Per Month
Let me handle the ongoing management and optimization of your campaigns.
Everything in Ads Setup package, plus:
Available for Meta Ads or TikTok Ads.
BOOK FREE 1 HOUR CONSULTATION NOWDIGITAL MARKETER • PERFORMANCE MARKETING SPECIALIST03 / ABOUT
Hi, I'm Solihin Amir, a Digital Marketer specializing in Performance Marketing, Meta Ads and TikTok Ads, with 5 years of professional experience in digital marketing.
Since joining my first digital agency at the end of 2019, I've worked across digital agencies, performance marketing teams and in-house businesses, managing countless paid advertising campaigns across different industries and business niches.
04 / EXPERIENCE IN PRACTICE
Hands-on experience in performance marketing, paid advertising and campaign management.
Experience managing local & international campaigns across different industries, objectives and business needs.
Experience managing paid campaigns across Meta, Instagram, Google, YouTube and other advertising platforms.
I've worked from both the agency and business side, giving me a broader understanding of how paid advertising supports real business objectives.
I focus on understanding the customer, building structured campaigns, measuring performance and optimizing based on data.
05 / A STRUCTURED SYSTEM
Digital Marketer • Performance Marketing Specialist
Solihin AmirUnderstand → Build → Launch → Measure → Optimize06 / SELECTED WORK
Some of my real ad campaign strategy, testing and outcomes across local & international businesses.
* The actual client name or brand can't be disclose due to privacy & confidential reason.
CAMPAIGN RESULTS
The client had previously run ads, but the conversions and ROAS were not satisfactory. The ads were driving traffic to their Shopify e-commerce website.
We changed the strategy by selecting one best-selling product and creating a dedicated sales page specifically for that product.
The copywriting was written in Malay and included a Malay influencer video demonstrating how to cook using the client's cookware, making the content more relevant to the Malaysian target audience.
After running the ads for 1–2 weeks, we identified the “Memasak Dengan Selamat” ad creative angle as the winning angle. We then created more variations based on the winning angle and applied the same approach to other products.
After testing the first product and seeing good results, we proceeded to implement same strategy for other client products & yield a similar good results.
CAMPAIGN RESULTS
The company was newly established when I joined as an in-house marketer and had no prior experience running digital marketing campaigns. They mostly relied on traditional methods following the approach of their parent company.
After 1 month of running ads and conducting in-depth research on customers and the market, I discovered that car sellers prioritise fast cash and an easy selling process.
For car buyers, they were more engaged with individual car brand/model review videos rather than generic ads promoting the service in general. Based on these insights, I revised the ad creative strategy to focus on these key points.
As a result, there was a significant increase in lead volume from month 3 onwards, which continued until the end of the year using the same campaign strategy and formula.
CAMPAIGN RESULTS
Needed to reach the right international travellers who were actively planning or had already booked their trips to Sydney, Australia, while standing out in a competitive hospitality market.
Used highly targeted traveller audiences from our data partner, building Custom Audiences based on Post Search Travellers and Post Booked Travellers who are flying inbound to Sydney, Australia, with a mix of videos showing a cozy, laid-back hotel experience and promotional offer posters.
CAMPAIGN RESULTS
Strong traffic and landing-page engagement, but conversions were initially limited. The campaign needed to turn high-intent luxury dining prospects into confirmed restaurant reservations while reducing wasted impressions.
Implemented a 180-day high-intent retargeting ad set, excluding existing customers, combined with a targeted ad set using refined audience interests such as fine dining and luxury goods. Used a mix of fine-dining cinematic video and static creatives with stronger offer, USP, and visual messaging.
07 / DISCLAIMER
I don't guarantee a specific number of leads, sales or ROAS.
Advertising performance depends on various factors such as your offer, product, pricing, creative, website, sales process, competition and budget.
My role is to set up, manage, monitor and optimize the advertising side as effectively as possible to achieve better results & moving towards set KPI.
08 / FAQ
I currently provide campaign setup and management for Meta Ads and TikTok Ads.
No. I don't guarantee a specific number of leads, sales or ROAS because advertising performance also depends on factors such as your offer, pricing, creative, website, sales process, competition and budget.
My role is to manage and optimize the advertising side as effectively as possible towards your campaign goals and KPI.
You will need to provide the necessary access to your advertising account, business information, campaign objective, target audience, offer, budget and any available creative assets.
We will go through these details before the campaign starts.
An ideal starting ad budget is around RM1,500 / month to generate enough data and work towards more meaningful results.
However, the right budget still depends on your campaign objective, business type and available budget.
We can discuss and adjust the budget based on what is practical and affordable for your business.
For the Ads Management package, ad copywriting and up to 5 poster creatives are included.
For the Ads Setup package, the service only focuses on campaign setup, targeting, budget, media planning, tracking and campaign launch.
READY TO IMPROVE YOUR ADS CAMPAIGN?
Book a free 1-hour consultation and let's discuss your business, target customers, offer and advertising goals.
No lengthy sales pitch. Just a practical conversation about how Meta or TikTok Ads could help your business.
BOOK FREE 1 HOUR CONSULTATION NOW